Fertility hypnotherapy and psychological support for the part nobody prepares you for.

For the stress, uncertainty, and emotional load of trying to conceive

When fertility takes up too much space

If you’re here, you’re probably doing a lot already. Tracking, researching, holding it together for everyone else — and quietly wondering why this feels so heavy. Fertility doesn’t just live in clinic appointments or test results. It sits in your nervous system, your sleep, your focus, and the constant background noise of waiting and not knowing. This work is about supporting you through that — without asking you to be positive, brave, or endlessly patient

Wherever you are with fertility, support shouldn’t make you feel like you’re doing it wrong.

Some people arrive early on. Others come after months or years of trying, unexplained infertility, or feeling worn down by having already tried everything.

This work is here for people who want help coping with the strain of fertility — without being pushed to optimise, fix, or override their body. The focus is on steadiness, regulation, and helping you feel more resourced while you navigate whatever stage you’re in.

Support for fertility stress and overwhelm

Fertility stress isn’t just emotional — it’s physiological. The constant vigilance, the cycle tracking, the hope and disappointment, the feeling that your life is on hold all place strain on your nervous system. Over time, that strain can show up as anxiety, low mood, poor sleep, irritability, difficulty concentrating, or feeling disconnected from your body. 

Nothing about that means you’re failing or doing this wrong. It means your system has been under pressure for a long time.  

This work offers structured hypnotherapy-based support to help reduce that load, settle your nervous system, and give you a steadier place to stand while you’re in it.

How hypnotherapy supports you during fertility

This work goes beyond simple relaxation techniques. Sessions may include gentle, guided breath-based techniques to help the body settle and support hypnotherapy.

  • Reducing background fertility-related anxiety and mental noise that can become constant over time. 
  • Supporting nervous system regulation so stress responses don’t stay switched on all day
  • Improving sleep, focus, and emotional resilience during fertility treatment or prolonged waiting
  • Helping you feel more grounded in your body, with less self-blame and tension around fertility

Over time, this kind of support can make the process feel more manageable.

Who I am

I’m Sarah, a fertility hypnotherapist working with people who are trying to conceive and finding the emotional side of it harder than they expected. My background is in hypnotherapy and mind–body work, with a specific focus on fertility, treatment-related stress, and the psychological impact of prolonged waiting and uncertainty. I work in a structured, practical way, using hypnotherapy to support nervous system regulation and reduce the mental load that often builds up during this process. I don’t offer counselling or psychotherapy.

My work is intervention-based and focused on helping you feel steadier and more resourced while you navigate whatever stage of fertility you’re in. I work with people at different points — early on, during IVF, after loss, or when they’re deciding what to do next.

Some choose to work with me alongside medical treatment; others come for support when fertility has started to take over their headspace and day-to-day life.

alt='Sarah Jons, Fertility Hypnotherapist'

I’ve worked in women’s wellbeing for over a decade, and I also bring personal experience of baby loss and fertility struggles.
I know how heavy and isolating this can feel, even when you’re surrounded by advice or support.  My work is informed by professional training and lived experience, grounded in evidence and focused on what actually helps people cope when fertility becomes emotionally demanding.  This isn’t about ticking off self-care tasks or forcing positivity. It’s about offering steady, practical support so you feel more resourced and less alone while you’re in it.

Training and professional qualifications

DipCHyp NLPMP HPD PgDip CertTBr

What research suggests

Fertility challenges place significant strain on both psychological wellbeing and the nervous system. Research consistently shows that people experiencing fertility difficulties report higher levels of stress, anxiety, low mood, and emotional exhaustion — particularly when uncertainty and treatment extend over time.

Scientific research in reproductive health and psychology highlights that:
Chronic stress is associated with changes in sleep, mood, concentration, and physiological stress responses, all of which affect how people cope during fertility and treatment.  

Psychological support during fertility treatment is associated with improved emotional wellbeing and coping, even though fertility outcomes themselves remain complex and unpredictable.  

Mind–body approaches, including hypnotherapy, have been studied for their role in reducing anxiety and supporting nervous system regulation in medical and fertility-related settings.  

There is no single psychological intervention that guarantees pregnancy, and ethical practice requires clarity about this.

This work is therefore grounded in supporting psychological resilience and nervous system regulation — not in promising outcomes, but in helping the process feel steadier and less overwhelming.

Common questions

No. And anyone who does should make you cautious. Fertility outcomes are complex and unpredictable. This work doesn’t promise pregnancy. Its focus is on helping you cope better with the stress, uncertainty, and emotional impact of trying to conceive.

That’s completely understandable. Fertility can become expensive very quickly, financially as well as emotionally.  This work isn’t positioned as a replacement for medical care or treatment.

It’s an additional form of psychological support for people who feel worn down by the process and want help coping more steadily with what they’re carrying. Some people work with me for a short time; others space sessions out. There’s no expectation of long-term commitment.

No. This work isn’t about age, fertility potential, or “optimising” outcomes. People come at different stages of life and fertility, often because the uncertainty, pressure, or waiting has started to take a toll. Hypnotherapy can be helpful at any age when stress and emotional strain are affecting how you feel and function.

You don’t need to wait for certainty. Some people choose to work with me during periods of waiting because that’s often when anxiety and mental load peak. Sessions are always adapted to where you are, and nothing in this work interferes with medical care or testing.

I don’t offer counselling or psychotherapy. My work is hypnotherapy-based and intervention-focused, with an emphasis on nervous system regulation and reducing ongoing stress patterns. While we will talk, the focus isn’t on open-ended exploration — it’s on helping your system settle and supporting you to cope more steadily.

That’s a reasonable question. Hypnotherapy and mind–body approaches have been studied in medical and fertility settings primarily for their effects on stress, anxiety, and emotional regulation. This work isn’t about belief, spirituality, or forcing positivity. It’s about working with how the nervous system responds under prolonged stress. You don’t need to believe anything in advance for it to be useful.

Sessions are structured and time-limited. There’s no homework you have to do, and no expectation that this becomes another thing to manage. Some people work with me for a small number of sessions; others space sessions out. The pace is agreed together.

Some people choose to continue working with me during pregnancy, particularly if anxiety or fear remains high after fertility difficulties or loss. Others choose to stop. There’s no expectation either way.

You don’t need your partner’s permission to seek support. That said, many people find it helpful to frame this work as support for coping and mental load, rather than as something aimed at “fixing” fertility. I’m also happy to answer practical questions if that would help you explain it.

Tel & WhatsApp:  +447769 111711
Location 45 Central Street London EC1V 8AB
Email: sarah@thefertilitytherapist.com

If you’d like to follow my current writing on fertility, waiting, myths, and the emotional load women carry, you can find it on Substack under The Blunt Sage.

Writing on fertility, waiting, and the myths we’re all quietly carrying.

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